Promotions and Marketing Director

Overview: Intuition Software Solutions Limited is looking for a seasoned and strategic marketing leader to join our team as Promotions and Marketing Director. This role is ideal for a forward-thinking marketing professional who thrives in dynamic environments and is passionate about driving player engagement and retention in the gaming industry. Responsibilities: Lead the marketing strategy for Rest of World (ROW), overseeing branding, player retention, engagement, and lifecycle marketing initiatives. Evaluate market competition, customer segmentation, and product mix optimization to drive player acquisition and retention. Optimize player engagement strategies through data-driven insights and analytics, using tools such as Google Analytics and Visual IQ Digital Attribution. Spearhead innovation development for marketing campaigns while tracking brand performance across various platforms. Collaborate cross-functionally to align marketing initiatives with overall business objectives, ensuring the success of retention and engagement strategies. Manage a team of marketers to ensure the seamless execution of player engagement initiatives. Drive continuous improvement through data collection and performance tracking to enhance the player experience. Key Qualifications and Experience: Proven leadership experience in marketing, preferably within the gaming, gambling, or interactive entertainment industries. Previous experience in high-level roles such in Marketing, Retention, and Lifecycle Optimization. Expertise in player engagement, retention, lifecycle optimization, and competitor analysis. Strong familiarity with international markets, particularly in player segmentation and engagement strategies. Highly analytical mindset, with a proven ability to utilize data to inform marketing decisions and storytelling. Proficiency in marketing analytics tools such as Google Analytics and Visual IQ Digital Attribution. Multilingual abilities are highly desirable. Bachelor's degree in Marketing, Business, or a related field; additional certifications in analytics or marketing are a plus. Experience: 10+ years within marketing and 7+ years within the gambling / iGaming industry. Please apply by submitting CV to [email protected]