Promotions Strategy & Optimisation Manager

We are seeking a highly analytical and commercially minded Promotions Strategy & Optimisation Manager to enhance the performance of our promotions, campaigns, and bonuses across our Sportsbook and Casino products.

Key Responsibilities:

• Promotions & Performance Optimisation: Lead the optimisation of promotions and campaigns. Analyze performance to assess effectiveness and identify improvements.
• Data Analysis: Monitor KPIs such as promotional costs, participation, conversion, and player value.
• Testing & Experimentation: Establish a robust test-and-learn approach using A/B testing and control groups.
• Personalisation & Automation: Collaborate with teams to enhance promotional targeting. Utilize player data for personalized offers and decisions.
• Innovation & Collaboration: Stay updated on industry trends and competitor activities. Propose new ideas and collaborate with various teams to implement improvements.

What We're Looking For:

• Experience in promotions, CRM, or related fields.
• Background in Sportsbook, Casino, or iGaming industries.
• Strong data-driven mindset and commercial judgement.
• Experience with campaign performance evaluation and automation methodologies.
• Excellent stakeholder management and collaboration skills.

For further details and to apply, contact [email protected] or call 07624269891.